Store by brands


Our new frames

New Shopsystem

We're going all out for you. That's why we're not only modernizing our online store, but also optimizing our sales processes. You can expect even more from now on!

Our new store system is clearer and more powerful and offers you many more options and convenience when ordering.

Log in right away: In the online store you will find our brands Superdry, BOTANIQ, comma, ZWO for Men and O'Neill. You are welcome to filter now for novelties or bestsellers and much more. Or simply choose your favorites from the whole variety of our fresh eyewear collections!

Rewards program 2022

The premium program 2022 is back! Secure until the end of March your purchase premium such as the Spessart board or with 100 sunglasses & prescription frames a WMF espresso set, consisting of a sieve machine and a coffee grinder! You have purchased enough frames?

Indicate in the online store in the comment if you want a premium!

Valid in Germany only.

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New collection arrived

Our sustainable brand BOTANIQ launches its sunglasses collection!
Stylish eyewear with the same claim to sustainability, because sustainable choices should not be compromises.